Creating a Messaging and Content Library | MIND Research Institute

As Director of Content and Communications at MIND Research Institute, part of my job was to ensure that we had brand and message consistency. But equally important to me was the idea that our salespeople, as well as our fundraisers, were given tools and resources to help them stay on message, and adapt to any conversation. I created a library of messaging that featured everything from our mission and core values, to our positioning statements, to digestible descriptions of our data, neuroscience, and learning stories. This messaging library included links to supporting content for colleagues to share, but also for their own education and training. This messaging library lived in our internal resource site, which was mainly used by salespeople at the time.

When I came over to the Social Impact team as the Director of Impact Advancement, I  built a custom page in that resource library for our team. I curated content from across our websites, our blog, video library, presentation decks and more to create a one-stop shop for fundraisers and thought leaders. You can see the layout of the page  in the images below.

Upon coming over to the Social Impact team, I created a guidebook (referred to in sales as a playbook) for our fundraisers that outlined everything from our story-based approach, to the way we built, maintained, and grew strategic partnerships. This book also detailed an Agile-based prospecting model I developed that used a research-based model to ensure high alignment of prospects (essentially pre-qualifying them) before we began reaching out to them.